| Object | Description |
| Account | Individuals or companies involved in business relationship. These could be customers, partners or competitors. |
| Contact | Individuals within an account |
| Opportunity | Potential revenue generating activity or event |
| Case | Description of the problem that a customer may have raised |
| Solution | Description of an issue and its resolution. Solution knowledge base refers to collection of all solutions in an organization. |
| Forecast | Estimated quarterly revenue of an organization |
| Document | These are stored in folders. Folders determine access to the documents. |
| Report | Analysis of data stored in standard or custom objects |
| Dashboart | Groups of charts or graphical data generated from reports |
| Activity | These include tasks and calendar events |
| Product | Items that are sold to the customer |
| Campaign | Marketing projects |
| Lead | Companies that may be interested in the product. |