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Salesforce certified administrator (ADM201) exam objectives

The Salesforce certified administrator exam objectives are provided in the Study Guide. These are included below as a reference. The table below gives the objectives for the Summer 2013 exam.

ObjectiveWeighting
Organization Setup 1%
Describe the components of the company profile
User Setup 9%
Identify the steps to set up and maintain a user
Given a scenario, troubleshoot common user access and visibility issues
Global User Interface 1%
Distinguish between and identify the implications of the various user interface features that an administrator controls
Security and Access 15%
Explain the various organization security options
Describe the features and capabilities of the sharing model
Given a scenario, apply the appropriate security controls
Describe the various profiles controls
Given a scenario, determine the appropriate use of a custom profile
Standard and Custom Objects 18%
Describe the standard object architecture and relationship model
Explain how to create, delete, and customize fields, page layouts, and list views for custom and standard objects
Given a scenario, determine the appropriate fields and page layouts for custom and standard objects
Explain how to create, delete, and customize record types for custom and standard objects
Given a scenario, determine the appropriate record types and business processes for custom and standard objects
Explain the implications of deleting fields
Describe when to use and how to create formula fields
Sales Cloud Applications 9%
Given a scenario, identify the capabilities and implications of the sales process
Given a scenario, identify when to apply the appropriate sales productivity features
Describe the capabilities of products and price books
Describe the capabilities of lead management
Given a scenario, identify how to automate lead management
Describe the capabilities of campaign management
Service Cloud Applications 6%
Describe the capabilities of case management
Given a scenario, identify how to automate case management
Describe the capabilities of solution management
Describe the basic capabilities of portals
Describe the capabilities of the Community application, such as Ideas and answers
Describe the capabilities of Salesforce Knowledge
Activity Management3%
Describe the capabilities of activity management
Chatter 1%
Describe the features of Chatter
Data Management 11%
Describe the considerations when importing, updating, transferring, and mass deleting data
Given a scenario, identify tools and use cases for managing data
Describe the capabilities and implications of the data validation tools
Describe the different ways to back up data
Content and Folder Management 2%
Describe the capabilities of Salesforce Content
Describe how folders can be used to organize and secure communication templates, dashboards, reports, and documents
Analytics – Reports and Dashboards 13%
Describe the options available when creating or customizing a report
Describe the impact of the sharing model on reports
Describe the options available when creating and modifying dashboards
Describe the capabilities of custom report types
Workflow Automation 7%
Describe when workflow rules are evaluated
Describe the capabilities of workflow rules and actions
Given a scenario, identify the appropriate workflow solution
Describe capabilities and use cases for the approval process
Desktop and Mobile Administration 2%
Describe the capabilities of Mobile Lite
Describe the installation and synchronization options of Salesforce for Outlook
AppExchange 2%
Identify use cases for AppExchange applications

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